Designing postcards with vector software

A quick explanation for those not familiar with graphic design: Vector graphics are graphics that are built up from mathematical expressions. Vector graphics (images and/or text) can be zoomed in and out infinitely without loss of quality, whereas a bitmap image like a digital photograph image would become blurry and pixelated at a certain point. Thus, one of the advantages of vector illustrations is that once you've created it, you can use it on any size you want, be it a post stamp or a poster, and still have crystal clear lines.

Lots of people use Adobe Illustrator to create vector graphics, but the software I'm using is Inkscape. It is a free (yay!) open source program, and is not as heavy for the computer compared to Illustrator. However, I generally never liked to work with this type of software, be it Illustrator or Inkscape or anything else. I generally didn't like working on graphic design at all, to be honest. It has been on my 'have to practise' list for many years and I've always managed to put it off.

Until I entered the board of my music group, and a Christmas card had to be designed. Within two weeks. And with me being the only board member active in the field of design, it was kinda sorta not much of a question who would befall the 'honor' of this task. Great. Ahem.

So, no more excuses. I had to start creating something. I chose to do it in Inkscape so I would finally get some real experience with it. The result:

Considering the fact that it is pretty much my first complete graphic design ever (apart from smaller things like my logo and business card) and that I was not that familiar with the software, I don't think the end result is that bad. And even though I have been cursing now and then during the process, no complete mental breakdowns took place which was nice as well. Okay, I did say "never never never again!" a lot of times to my friend and fellow board member, but I had pretty much already forgotten about that a day after ordering the cards.

A good thing, because after ordering the postcards (a lot of them) via Greetz, I got an email: 9 postcards to print for free! Some sort of bonus you get after ordering apparently. Nice! No one else wanted to do something with it and the cards had to be ordered within a month, so I took the opportunity to give myself an additional challenge: design 3 or 4 postcards just for fun, learning additional Inkscape skills and graphic styles in the process.

So, there was an incentive (seeing your design in print is actually pretty cool), motivation (graphic design was more fun than I had thought) and not completely unimportant, a deadline. I find that deadlines increase my general productivity a lot, because it prevents projects from dragging on and on and ending up abandoned halfway.

Combining that with a short Christmas holiday and some extra days, and there you have it!

My first design (blue card) was according to this tutorial on urban design. It's a graphic style you see quite often and I've always liked the circular designs, so it was nice learning how it is built. I really love how it came out. Also that it looks still quite different from the example in the tutorial, it's nice to see that personal style comes out even when following instructions.

My second design (red card) was pretty much free form, trying to create a shape and fiddling with it until I liked how it came out on the card.

For my third design (green card), I learned to add textures in Inkscape. A texture is what you can see on the background, a combination between a simple colour and a picture (this one is of rust, from this site with free textures). It gives an illustration a sudden burst of liveliness and character. Creating a simple text and a shape of a flower, and the card was done.

The fourth design (yellow card) popped up in my head and I just tried creating the look and feel I had envisioned, which was quite difficult. Although still different from what I had imagined, the cheerfulness came out just how I wanted it!

I love how quickly your skills improve after tasks like this. For me, it has become much easier to envision and come up with graphic elements (and how to create them) compared to a month earlier. To keep growing, I decided to create a desktop wallpapers for every month in 2013, that can be downloaded before the month starts (there: a deadline). Okay, January will be too late, but you'll see it soon!